This site has been specifically designed for SSS customers. With today's busy lifestyle and ever changing world, the need for fast and up-to-date product information is made a lot easier with SSS' Online, official website of Australia's Leading Haberdashery and Craft wholesaler. To gain full access to this site you will need an individual retailer login code.

1977 Sydney Sewing Spares

Sydney Sewing Spares Pty Ltd as we were called then began in August 1977, as a wholesaler of Sewing Machine Parts & Accessories.
This business grew steadily over the next nine years, until 1986 when it was decided to change direction to haberdashery!

1986 Change to Haberdashery

We changed our name to Sydney Sewing Supplies and began to concentrate on the development of our own range.

1987 Hemline is Born!

We released our exclusive Hemline carded haberdashery range which was an immediate success.We commenced installing the new Hemline range in retail stores throughout Australia on an average of 1 or 2 per week, and these installations are still continuing today at this rate.

1990 Hemline goes International

Hemline is sold to a major distributor in the U.K., followed by Denmark, Sweden, and other European countries.
To facilitate this expansion we established our own centralised packaging and distribution company in Hong Kong.

1993 Hemline starts a family

Following on from the international success of Hemline, we introduced:-Klassé - quality needles and scissors
Vizzy - exciting new zipper range
Sew Easy - exclusive quilting & dressmaking products
and these new ranges are also now selling very successfully throughout the world.

1997 - 20 years

SSS is now part of Sew Group International - the largest haberdashery group in Asia and Australia, with separate companies for manufacturing, international sales & distributing and wholesaling in Australia.
Sew Group International is a wholly Australian owned group, and we are very proud to be at the cutting edge of the international haberdashery and craft industry.
Hemline (the group flagship range) is now produced in 8 separate languages, and sold in over 20 countries in Europe, Asia, Nth America and of course Australia. Klassé, Sew Easy and Vizzy have also become internally sort after ranges.

1998 & the Future

In Australia, SSS is developing new concepts to bring haberdashery and craft into the electronic age, to enable retailers to improve their cost effectiveness and counteract the rising costs for premises and staff.
Internationally, we are developing new products and programs that will ensure a bright future for the sewing and craft industry as we enter the 21st century.
We hope you will travel this exciting road with us!